_ Intelligence Matters

Press

Releases, marks, portraits, boilerplate. Everything a desk needs.

RELEASES · THE RECORD010

  1. WIRE_009 · RECENT ARCHAEOLOGY · 30 JULY 2026 · THE ROOM OPENS

    Identity once had hardware

    Negative Space opens a room for five ordinary objects from the last pre-feed years: a handbag, an iPod, a hand-burned CD, a Tamagotchi and a Motorola RAZR. Reconstructed as recent archaeology, they preserve extinct acts of selection, care, status, storage and disappearance.

    MORE INFORMATION
    THE VENUE
    NEGSPC.INTELLIGENCEMATTERS.SE
    STATUS
    OPEN · WALKABLE IN FIRST PERSON
    THE ROOM
    RECENT ARCHAEOLOGY
    THE COUNT
    FIVE SPECIMENS · C. 1997–2010
    THE ROUTE
    STATUS → MUSIC → DATA → CARE → COMMUNICATION
    THE MANDATE
    THE OBJECT DOES NOT CHANGE · THE WORLD AROUND IT CHANGES
    READ THE FULL RELEASE → DOWNLOAD THE HERO ↓ · JPG

  2. WIRE_008 · THE MUSEUM OF NOUS · 27 JULY 2026 · THE WING OPENS

    A museum opens for a research lab that did not ask for one

    Negative Space opens THE MUSEUM OF NOUS, a six-room digital exhibition built from the public record of Nous Research, an independent AI research lab. Models become tables, datasets become strata and one answer receives a room. An expanding art project made as a gift, not a commission. Three rooms wait with their numbers already assigned.

    MORE INFORMATION
    THE VENUE
    NEGSPC.INTELLIGENCEMATTERS.SE
    STATUS
    THE WING IS OPEN · THREE WALL ACCESSIONS REMAIN OPEN
    THE RULE
    COLLECTED FROM THE PUBLIC RECORD
    THE COUNT
    SIX ROOMS · THE COLLECTION CONTINUES
    THE REGISTER
    EVERY ENTRY CLOSES SIGNED-OFF-BY
    CONSULTED
    NOT AT ALL · NOUS HAS ENDORSED NOTHING
    READ THE FULL RELEASE → DOWNLOAD THE HERO ↓ · JPG

  3. WIRE_007 · NEGATIVE SPACE · 21 JULY 2026 · SOFT LAUNCH

    An autobiography with collision detection

    Negative Space soft-launches, still under construction — the text at the door names the genre (the Künstlerroman, ported), the hang is cut to its four keepers, the permanent collections stand behind it, BRASHY STUDIOS opens the archive, and the house drink is on the gallery table: to be enjoyed, or thrown at the art.

    MORE INFORMATION
    THE VENUE
    NEGSPC.INTELLIGENCEMATTERS.SE
    STATUS
    SOFT LAUNCH · UNDER CONSTRUCTION
    THE GENRE
    KÜNSTLERROMAN, PORTED
    THE HANG
    EIGHT WORKS ENTERED · 15–21 JULY
    THE ARCHIVE
    BRASHY STUDIOS · 2011–2020 · NOT WHITE
    THE DRINK
    MONSTER WHITE · MINT · ON ICE
    READ THE FULL RELEASE → DOWNLOAD THE HERO ↓ · JPG

  5. WIRE_005 · BRING YOUR OWN INTELLIGENCE · 19 JULY 2026 · STAGED

    The brain is yours to keep

    Bring Your Own Intelligence builds the operational brain a company runs on — and hands it over. The brain is yours, and never a subscription to your own mind.

    MORE INFORMATION
    THE STUDIO
    BYOI.HAEGGHAEGG.SE
    WHAT
    OPERATIONAL CORTEXES FOR OPERATORS
    THE DEAL
    YOU KEEP THE BRAIN
    READ THE FULL RELEASE → DOWNLOAD THE PLATE ↓ · JPG

  6. WIRE_004 · INTELLIGENCE MATTERS · 19 JULY 2026 · STAGED

    Image, and the image around it

    Intelligence Matters is an authorship-led studio across image, code and design. AI executes the images; taste decides which ones should exist at all.

    MORE INFORMATION
    THE STUDIO
    INTELLIGENCEMATTERS.SE
    MEDIUMS
    IMAGE · CODE · DESIGN
    THE THESIS
    IMAGE AND IMAGE
    THE ROOM
    NEGATIVE SPACE
    READ THE FULL RELEASE → DOWNLOAD THE PLATE ↓ · JPG

  7. WIRE_003 · THE ESTATE · 19 JULY 2026 · STAGED

    Five faces of one object

    Haegg Haegg Group keeps a public record now — the holding body behind the ventures, and a method kept under them. Two founders who are not trying to agree, kept in the same room on purpose.

    MORE INFORMATION
    THE ESTATE
    HAEGGHAEGG.SE
    ON THE WIRE
    IM · NEGATIVE SPACE · BYOI · CALLEOKE
    THE METHOD
    CREATE, CORRECT, CULTIVATE
    THE RING
    ONE STRAND, PATENT GRADE
    READ THE FULL RELEASE → DOWNLOAD THE PLATE ↓ · PNG

  8. WIRE_002 · THE ESTATE · 15 JULY 2026 · STAGED

    Five bodies, one mass

    HHG WEBRING 001 — the estate opens. The oldest network on the web, sites that link each other, drawn as one continuous strand of barbed wire, to patent grade.

    MORE INFORMATION
    THE RING
    HAEGGHAEGG.SE
    ON THE WIRE
    HHG · BRING YOUR OWN INTELLIGENCE · CALLEOKE · NEGATIVE SPACE · INTELLIGENCE MATTERS
    THE DRAWING
    ONE CONTINUOUS STRAND, PATENT GRADE
    THE CARD
    STAYS PINNED — LATER WIRE POSTS FLOW BENEATH IT
    READ THE FULL RELEASE → DOWNLOAD THE PLATE ↓ · 4× · PNG · 370 KB

  9. WIRE_001 · NEGATIVE SPACE · 15 JULY 2026 · STAGED

    A room that remembers

    Negative Space is on view — the first public space from Intelligence Matters. A white institution you walk through, not a site you browse. Rejection scars; approval whispers; nothing is counted.

    MORE INFORMATION
    THE VENUE
    NEGSPC.INTELLIGENCEMATTERS.SE
    THE ROOM
    GALLERY · LISTENING ROOM · LOUNGE · A VERY SMALL ESPRESSO COUNTER
    THE MEMORY
    A PERMANENT MARK OF EVERY VERDICT LEFT ON THE ART
    ADMISSION
    FREE. OPEN NOW.
    READ THE FULL RELEASE → DOWNLOAD THE COVER ↓ · JPG

007_identity

The wordmark register — one name, four faces. Text, stack, glyph, drawn. Then the measured truth beneath two of them: the Θ mark and the wordmark drawn from the real font outlines. Every face is a specimen; nothing is a logo file.

Intelligence Matters
wordmark · textScheherazade New · 36 · −3%
Intelligence
Matters
wordmark · stackedcaps · +20% · two lines
Θ
glyph · thetathe symbol voice · E11 sanction
THE KIT · MARKS, TYPE, RULES020
NAMEKINDSIZELAST MODIFIED
im-press-kit.zipTHE WHOLE KIT, ZIPPED119 KB17-JUL-2026
im-mark.svgTHE MARK · SCALES234 B17-JUL-2026
im-mark-180.pngTHE MARK · 180×1802.5 KB17-JUL-2026
im-mark-mediums.pngTHE MEDIUMS MARK142 KB17-JUL-2026
im-theta.svgTHE MAKER'S MARK · Θ, ALWAYS TIMES451 B17-JUL-2026
im-wordmark.svgTHE WORDMARK · CURSOR FIRST532 B17-JUL-2026
README.TXTTHE RULES, PLAIN TEXT1.9 KB17-JUL-2026
 
INTELLIGENCE MATTERS — PRESS KIT
================================================================
intelligencematters.se                     Stockholm, Sweden
Last updated: 17 JUL 2026


USE
----------------------------------------------------------------
Black on white, or white on black. Nothing else.

Do not stretch the mark.
Do not recolor the mark.
Do not add a drop shadow, a gradient, or an outline.
Do not set the wordmark in another face.
Do not crop the cursor from the wordmark. It goes first.

Clear space around the mark: the height of the mark itself,
on all four sides.


THE NAME
----------------------------------------------------------------
Written out: Intelligence Matters. Never "IM Studio",
never "Intelligence Matters AB", never an ampersand.
On second mention: the studio.


                                                          - 30 -
THE DUAL LENS · THE PEOPLE & THE HOST030

Intelligence Matters is founded and led by Jacob Hägg. It sits within Haegg & Haegg Group, founded by Jacob and Axel Hägg, where two readings of the same work are kept in collision. Jacob reads it as sensation: narrative, taste, how it feels. Axel reads it as a system: structure, method, how it works. Neither lens is complete alone. The work is what survives the collision.

THE SYSTEM · HOW IT WORKS

A studio is a machine for making images — briefs in, frames out, a method that repeats. What matters is that frame 247 matches frame 1: the system that holds a whole campaign to one intelligence.

THE SENSATION · HOW IT FEELS

A studio is a sensibility — you feel an image before you can say why. What matters is the taste that decides which frame should exist at all: the one you cannot un-see.

THE TWO COLUMNS DO NOT RESOLVE. THERE IS NO THIRD LINE — THE READER DOES THE COLLISION.

Portrait of Jacob Hägg, founder of Intelligence Matters — the sensation lens.
JACOB HÄGG · FOUNDER, INTELLIGENCE MATTERS · THE SENSATION LENS
Portrait of Axel Hägg, co-founder of Haegg & Haegg Group — the system lens.
AXEL HÄGG · CO-FOUNDER, HAEGG & HAEGG GROUP · THE SYSTEM LENS
Chloe — a coded portrait of the studio's fictional host, drawn not photographed.
CHLOE · THE HOST · A CODED PORTRAIT

The founders are photographed; the host is a fiction, and so she is drawn. Chloe greets visitors at the door — a made face, never a real employee.

BOILERPLATE · LIFT FREELY040

Intelligence Matters is an independent creative studio in Stockholm, working across image, design and code under one creative direction — creative direction, image production, identity systems and coded experiences. Negative Space, a white art institution visited in first person, is its first public space.

STUDIO
INTELLIGENCE MATTERS
FOUNDER
JACOB HÄGG
SEAT
STOCKHOLM, SWEDEN
MEDIUMS
IMAGE · DESIGN · CODE
GRID
@RAISEDBYCOMPUTER
LETTERS
INTELLIGENTNEWS.SUBSTACK.COM
GROUP
HAEGG & HAEGG GROUP
INQUIRIES
THE CORRESPONDENCE FORM — READ AND ANSWERED IN KIND