Calleoke – real-time SI coaching for sales calls – opens an unbranded brick-and-stainless dive bar next door to Negative Space on East 6th Street across a 304 stainless counter, four riveted aluminium shelves of raw-silver cans, the Museum of Cold Call and the Pissoar.
Negative Space opens Confession Turk – a digital confession booth and liturgical installation of synthetic gynoids, veiled automatons and weighted reliquaries staged inside a futuristic church.
High-contrast black-and-white beauty study of Langley Fox Hemingway with short blunt fringe and eyebrow markings. Produced with the permission of Langley Fox Hemingway. Concept, casting, art direction and finish by Intelligence Matters.
The Autocollision exhibition (Wire 007) is recycled and currently showing in The Recycle Room inside Negative Space – pneumatic wall reliefs, cutaway crash cabins and woven forensic patches.
Personal work by Jacob Hägg across image, design and code. Familiar objects are placed in less familiar company inside a walkable browser exhibition. There is no client brief.
Negative Space introduces The Art Professor’s Lens across its collection – an on-screen reading apparatus organised into four tabs: Genesis, Synthesis, Critique and Receipts.
Three-frame artist image layer for musician NIIA, produced with the permission of the artist. Staged across monastic black wool, brushed aluminium headgear and high-key white leather.
The image layer and tactile seal study for a single-estate Kalamata olive oil. Treated as an agricultural archive specimen rather than lifestyle kitchenware.
Studio portrait study of Shia Huang in dark tailoring against neutral daylight paper, produced with the permission of Shia Huang. Casting, direction and finish by Intelligence Matters.
Negative Space opens its first thematic wing, Recent Archaeology (IM–RA–007 to IM–RA–023), placing five consumer artefacts from c. 1997–2007 under conservation lighting and museum vitrines.
Ongoing creative direction for real-time voice software company Calleoke. This release presents the first round of image assets and visual direction.
An uncommissioned six-room wing inside Negative Space translating the open-weight releases, technical reports and Hermes model lineage of Nous Research into exhibition architecture.
Uncommissioned footwear and campaign study translating software company Lovable into a physical hotel object – white cotton terry slippers with woven gradient hearts.
Negative Space opens in public beta. A walkable 3D browser gallery by Jacob Hägg where studio plates, sculptural props and spatial physics share a single floor plan.
Pre-launch image layer for Stockholm furniture studio Godland and its debut object, the Caldera lounge chair – radial-quilted pebble-grain leather (101 × 70 cm, seat 38.5 cm) produced from the studio’s 3D model.
Intelligence Matters is a creative studio led by Jacob Hägg, working across image, design and code. Operating as Studio Super Intelligence between Stockholm and Los Angeles, the work keeps coming back to character, casting, composition and code as a material.
The house runs across four rooms: the commission studio, Negative Space, The Wire and the internal Atelier instrument stack.
Commissions and collaborations · studio@intelligencematters.se
Jacob Hägg co-founded Brashy Studios with Axel Hägg in 2011. Across nine years in Stockholm, New York and downtown Los Angeles, the women’s streetwear label joined heavy cotton, industrial PVC, Contax G2 stills and custom VHS broadcast-failure filters inside one practice.
01 · Brashy Studios (2011–2020, Born On Internet) → 02 · Intelligence Matters (2024–2026, Raised by Computers) → 03 · Studio Super Intelligence (2026–Present, Image, Design and Code).
