Jacob Hägg
CREATIVE DIRECTOR · FOUNDER, INTELLIGENCE MATTERS
Jacob Hägg is a Swedish creative director and founder of Intelligence Matters. His work moves across fashion, image, design and code.
From 2011 to 2020, he co-founded and directed Brashy Studios with Axel Hägg. The women’s streetwear brand was active across Stockholm, New York and Los Angeles and was catalogued in MoMA’s 2017 exhibition Items: Is Fashion Modern?
With Axel Hägg he also founded Haegg & Haegg Group, the holding body behind Intelligence Matters and the wider linked estate.
He is a direct descendant and namesake of Rear-Admiral Jacob Hägg (1839–1931), the Swedish naval officer and marine painter.
- PRACTICEIntelligence Matters — founder & creative director, 2024–present · intelligencematters.se
- GROUPHaegg & Haegg Group — co-founder with Axel Hägg · haegghaegg.se
- FIRST CHAPTERBrashy Studios — the full HHG record · co-founder, 2011–2020 · Stockholm / New York / Los Angeles
- INSTITUTIONMoMA — Items: Is Fashion Modern? · New York · 2017 · moma.org
- PRESSVogue · The New York Times · i-D · T Magazine · Highsnobiety · Hypebae · LOVE Magazine
- EDUCATIONHyper Island, Stockholm — Interactive Art Director, 2011
- BLOODLINERear-Admiral Jacob Hägg (1839–1931), naval officer and marine painter — direct ancestor
- LETTERSintelligentnews.substack.com
- CONTACTjacob@intelligencematters.se
Rear-Admiral Jacob Hägg (1839–1931) was a Swedish naval officer and marine painter.
Jacob Hägg is his direct descendant and namesake.
