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Axel Hägg
CO-FOUNDER · HAEGG & HAEGG GROUP · STOCKHOLM
Axel Hägg is a Swedish entrepreneur and co-founder of Haegg & Haegg Group, the holding body behind Intelligence Matters and the wider linked estate.
With his brother Jacob Hägg he co-founded Brashy Studios in 2011 — an independent fashion and image studio active across Stockholm, New York and Los Angeles. In 2017 the work was included in MoMA’s Items: Is Fashion Modern?
The brothers are direct descendants of Rear-Admiral Jacob Hägg (1839–1931), Sweden’s foremost marine painter — the same name carried through the family, the same house.
THE RECORD010
- GROUPHaegg & Haegg Group — co-founder · haegghaegg.se
- FIRST CHAPTERBrashy Studios — co-founder with Jacob Hägg, 2011–2020 · Stockholm / New York / Los Angeles
- INSTITUTIONMoMA — Items: Is Fashion Modern? · New York · 2017 · moma.org
- BLOODLINERear-Admiral Jacob Hägg (1839–1931), marine painter — direct ancestor
- CONTACTVia the press office