PEOPLE / 002
Axel Hägg
CO-FOUNDER · HAEGG & HAEGG GROUP
Axel Hägg is a Swedish entrepreneur and co-founder of Haegg & Haegg Group, the holding body behind Intelligence Matters and the wider linked estate.
From 2011 to 2020, he co-founded Brashy Studios with his brother Jacob Hägg. The women’s streetwear brand was active across Stockholm, New York and Los Angeles and was catalogued in MoMA’s 2017 exhibition Items: Is Fashion Modern?
The brothers are direct descendants of Rear-Admiral Jacob Hägg (1839–1931), the Swedish naval officer and marine painter.
THE RECORD010
- GROUPHaegg & Haegg Group — co-founder · haegghaegg.se
- FIRST CHAPTERBrashy Studios — the full HHG record · co-founder with Jacob Hägg, 2011–2020 · Stockholm / New York / Los Angeles
- INSTITUTIONMoMA — Items: Is Fashion Modern? · New York · 2017 · moma.org
- BLOODLINERear-Admiral Jacob Hägg (1839–1931), marine painter — direct ancestor
- CONTACTVia the press office