Creative direction / image production

Psyche Organic

Creative direction / Identity / Campaign

An olive oil, given a body. Psyche Organic produces single-estate, cold-pressed Kalamata olive oil. Intelligence Matters developed the visual identity, packaging direction and campaign, treating the product through the language of fashion rather than conventional food imagery.

ClientSingle-estate, cold-pressed Kalamata extra-virgin olive oil.
WorkVisual identity, packaging direction and campaign image production.
DeliverablesFour frames — fashion editorial, packaging stills, an engraved silver platter; clinical-white and black-ground.
BriefConceptualise and produce the visual assets for a new olive-oil brand.
ServicesConcept, creative direction, visual identity and image production by Intelligence Matters.
White Psyche olive-oil pouch on a black ground: the Ψ trident mark above a fine-line mandala of olive branches, with a black spout tap below.
Round debossed paper seal on black: the Ψ trident at top, PURE KALAMATA / EXTRA VIRGIN OLIVE OIL embossed in the centre, PRODUCT OF GREECE · COLD PRESSED · 750mL · SINGLE ESTATE around the rim. An ornate oval silver serving platter photographed on a dark ground, the words PSYCHE ORGANIC faintly engraved across its scratched centre. Model in a black ruched dress holding the white Psyche box-bag — a bright-green readout panel on its face — standing before a white convertible in a white studio.
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“These are sick.” Psyche Organic · the client, on the work · creative direction + image production — Intelligence Matters.