Creative direction / image production · artist image layer

NIIA

Artist identity / Two visual registers

Intelligence Matters developed a four-image artist campaign for NIIA across two visual registers: high-key colour and gothic chiaroscuro. Both were produced as one system, allowing the artist’s image to shift without losing continuity.

ArtistNIIA — goth-jazz.
WorkA set of artist visual assets — four frames across two registers (high-key candy editorial · low-key gothic chiaroscuro).
StudioIntelligence Matters — concept + image production.
BriefConceptualise and produce visual assets for the artist.
ServicesCreative direction and image production by Intelligence Matters, developed in collaboration with NIIA.
NIIA — gothic chiaroscuro portrait: deep low-key light, the artist held in the gothic pole.
The assets — three further frames FINAL DELIVERY
NIIA — close high-key portrait in white, a lace glove held against the cheek, B&W.
NIIA · candy-bright pole
High-keyClose · the glove
NIIA — wide B&W profile, slicked hair under a hardware headband.
NIIA · goth pole
ChiaroscuroProfile · the band
NIIA — gothic chiaroscuro portrait: black slip, skeletal-lace gloves at a dark table set with scattered silverware, downcast and withheld.
NIIA · goth pole
ChiaroscuroThe table
NIIA · wordmark

“OMG I LOVE.” — the artist, on first sight. NIIA / ARTIST CAMPAIGN / DIRECTION AND PRODUCTION BY INTELLIGENCE MATTERS