IM CONCEPT · CASE 005 · UNSOLICITED Lovable · the house shoe · creative direction + image production epoq3 · live
Concept (unsolicited) · Negative Space

Lovable

Lovable runs a no-shoe office. We thought that sounded faintly barbarian, so we made the shoe it was missing — a house slide cast for the company that builds software by hand. The strap is a keyboard; the keyboard is two skeletal hands, mid-keystroke; the sole, on the formal pair, is a bound stack of single dollars stamped FINGERPRINT_CODE. It is a proposal nobody asked for, in white matte rubber, complete down to the embossed lovable on the footbed.

ClientLovable — AI app-builder; ships software from a prompt.
StudioIntelligence Matters — concept, art direction, image production.
ObjectThe house shoe — a slide collection: a clean lovable pair, a skeletal-hand pair, a keyboard-strap pair, a dollar-stack formal pair. White matte rubber; embossed footbed.
ProvocationAn office that bans shoes. Answer the policy with the artefact it implies.
ProposalCreative direction + image production — Intelligence Matters. An unsolicited concept, made whole and rendered as if it shipped; nobody briefed it, nobody answered it.
The house shoe — a white matte rubber slide pair for Lovable, the strap a resting hand, lovable embossed on the sole, shown on a tufted keyboard-pattern rug.
The collection — three renders white matte rubber · the editorial
The formal pair — two white slides built on bound stacks of single dollar bills, each strap a skeletal hand typing on a keyboard, embossed FINGERPRINT_CODE. House shoe · dollar-stack pair LovableFINGERPRINT_CODE The skeletal-hand pair on a white plinth — straps of typing hands over a bed of keycaps, lovable embossed on the sole. House shoe · skeletal hands Lovableon plinth The keyboard-strap slide — the strap's skeletal hands type on a keyboard set into the footbed, embossed FINGERPRINT_CODE. House shoe · keyboard strap LovableFINGERPRINT_CODE
Lovable · wordmark

Our unsolicited proposal has not been answered. Lovable · the house shoe · Intelligence Matters · concept (unsolicited)