Creative direction + production · pre-launch

Calleoke

A tech startup arrives with a product and no picture of itself. Intelligence Matters conceptualised the visual world and produced every asset in it — the eye and the hand. The brief was a company; the deliverable was the way it would be seen before anyone had seen it.

ClientCalleoke — a pre-launch tech startup.
StudioIntelligence Matters — direction and production.
WorkA set of seven visual assets for the brand and its launch.
BriefGive the company a visual language before its launch.
What we didConceptualised the visual world and produced every asset in it — creative direction and image production, by Intelligence Matters.
Calleoke — the lead visual asset from the conceptualised and produced set.
The asset set — three further frames shipped · conceptualised + produced by IM
Calleoke visual asset — frame 2.
Calleoke visual asset — frame 3.
Calleoke visual asset — frame 4.
Calleoke · wordmark

The client gave back one word: AAA. Calleoke · seven visual assets · creative direction + image production, Intelligence Matters · pre-launch