Commission 004 · Ongoing Creative Direction · Stockholm & Los Angeles
An ongoing creative direction mandate for Calleoke. A pre-launch software company arrives with a working product and no visual record of itself.
This release presents the first round of image assets and visual direction establishing how the company is seen.
01 · First Round of Assets
Three monochrome plates were developed as the first round of image assets and visual direction for the launch deck, site and outward communications.
Direction and image production continue under one roof as an ongoing creative direction engagement so typography, casting and tonal grade stay locked across every surface.
02 · Delivery & Reception
Ongoing creative direction and first-round image production by Intelligence Matters.
Client response on delivery: “AAA.”
Hero plate from the first round of image assets and visual direction for Calleoke – figure reclining on a cloud above a classic Macintosh terminal.
Second plate from the first round of image assets and visual direction – studio portrait in ribbed knitwear holding a monochrome cube.
Third plate from the opening round of Calleoke creative direction – pyramidal chorus in tailored dark suiting holding a finger to the temple.