INTELLIGENCE MATTERS — PRESS KIT
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intelligencematters.se                     Stockholm, Sweden
Last updated: 17 JUL 2026


CONTENTS
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im-mark.svg            The mark. IM on black, serif. Scales.
im-mark-180.png        The mark, 180 x 180, for small placements.
im-mark-mediums.png    The mediums mark - Image / Design / Code.
im-theta.svg           The maker's mark. Theta, always Times.
im-wordmark.svg        The wordmark. Cursor first, then the name.
README.TXT             This file.


TYPE
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The studio sets in two faces, both free:

  Scheherazade New     headlines and body
  Red Hat Mono         labels, codes, captions

  fonts.google.com/specimen/Scheherazade+New
  fonts.google.com/specimen/Red+Hat+Mono

The theta glyph is always set in Times. No exceptions.


USE
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Black on white, or white on black. Nothing else.

Do not stretch the mark.
Do not recolor the mark.
Do not add a drop shadow, a gradient, or an outline.
Do not set the wordmark in another face.
Do not crop the cursor from the wordmark. It goes first.

Clear space around the mark: the height of the mark itself,
on all four sides.


THE NAME
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Written out: Intelligence Matters. Never "IM Studio",
never "Intelligence Matters AB", never an ampersand.
On second mention: the studio.


CONTACT
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Press inquiries reach the studio through the correspondence
form at intelligencematters.se - each note is read and
answered in kind.


                                                          - 30 -